Volume 2, Issue 3 And 4 (11-2015)                   vacres 2015, 2(3 And 4): 45-53 | Back to browse issues page


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Maleki M, Diba Y. Strategies of Hepatitis B vaccine export to the Middle East and Central Asian countries. vacres 2015; 2 (3 and 4) :45-53
URL: http://vacres.pasteur.ac.ir/article-1-63-en.html
Master of Business Administrative-Najafaabad Campus of Islamic Azad University
Abstract:   (6496 Views)

Introduction: This paper proposes an appropriate strategy for exporting Hepatitis B vaccine, manufactured by Pasteur Institute of Iran, to other countries. Methods: Eeffectiveness factors and their relative variables were found out by factor analysis method in SPSS software. Results: We could identify 6 main factors which can extremely affect the export of this product. We evaluated manufacturer’s strategic position among its competitors and the production market via SPACE model and put the obtained scores from the factor analysis method in this model matrix. Conclusion: We determined Iraq as the target market and identified suitable strategies for exporting the vaccine to this country.

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Type of Study: Original article |
Received: 2016/01/6

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.