دوره 2، شماره 3 و 4 - ( 8-1394 )                   جلد 2 شماره 3 و 4 صفحات 53-45 | برگشت به فهرست نسخه ها


XML English Abstract Print


چکیده:   (6098 مشاهده)

Introduction: This paper proposes an appropriate strategy for exporting Hepatitis B vaccine, manufactured by Pasteur Institute of Iran, to other countries. Methods: Eeffectiveness factors and their relative variables were found out by factor analysis method in SPSS software. Results: We could identify 6 main factors which can extremely affect the export of this product. We evaluated manufacturer’s strategic position among its competitors and the production market via SPACE model and put the obtained scores from the factor analysis method in this model matrix. Conclusion: We determined Iraq as the target market and identified suitable strategies for exporting the vaccine to this country.

متن کامل [PDF 808 kb]   (1659 دریافت)    
نوع مطالعه: Original article |
دریافت: 1394/10/16

بازنشر اطلاعات
Creative Commons License این مقاله تحت شرایط Creative Commons Attribution-NonCommercial 4.0 International License قابل بازنشر است.